It looks like MasterCard installing extra street signs on Greenwich Village’s Gay Street, so that it is temporarily renamed, among other things, Asexual Street, Pansexual Street, and “+” Street. What does this late-stage Pride advertising look like? It looks like a glossy Equinox ad starring voguing members of the New York City ball scene. I find myself shaking in the fetal position, counting the days until Teavana hires the ghost of Judy Garland to inform me that their herbal tea is scalding hot, hunty! Faceless ad copy once written by heartbreakingly unhip straight people is replaced with slang borrowed directly from queer culture. Proceeds from special-edition products go to LGBTQ charities. Hollywood celebrities are now joined by real activists in ads.
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They are more inclusive, more thoughtful, and seemingly more in touch with the communities they target. Pride campaigns in 2019 anticipate the outrage cycles they may have caused in the past. Or, more troublingly, they have been swallowed up by the Pride industrial complex and spat right back out at us. While correct, these critiques have started to seem inadequate. Plus, the special-edition rainbow products are ugly. It’s all become so predictable that even the critiques of this charade feel stale and expected: Corporate Pride campaigns commodify queer identities to sell products, disrespect and dilute the legacy of the acvitism they are meant to commemorate, largely feature and cater to affluent white cisgender men, and all too often serve to add a “woke” gloss to the reputations of companies with less than stellar labor practices and carbon footprints. Logos are rainbow-fied, heartwarming ad campaigns are launched, and nonsensical hashtags ( #BeTrue!) are ruthlessly weaponized. June is Pride month, and everywhere I turn, some organic wine company seems to be violently shaking me by the throat while yelling “GAY RIGHTS!”Īs a certain kind of queer visibility - married! safe! - has become more palatable to the mainstream, each June we are confronted with the increasingly humiliating attempts of brands to cater to potential LGBTQ customers and virtue signal to well-meaning straights.
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Lately, the ghost of Jennifer Lawrence has been haunting me. Trans rights bitch - Ashura ? June 1, 2019 Earlier this month after Taylor Swift released her latest single, which advises people facing homophobia to tell their haters to “calm down,” the official Grindr account tweeted, “Taylor really said ‘GAY RIGHTS!’ with this one.” Perhaps my favorite iteration of the meme is an aerial photo of a beach in Indonesia glistening in white, pink, and blue, accompanied by the caption, “Beach said trans rights bitch.” Since then, celebrities ranging from Christine Baranski to Michael Sheen have also unwittingly participated in the inside joke. The meme expanded beyond that one image when, back in February, a young Twitter user named Grace asked actresses Rachel Weisz and Olivia Colman to say “Gay Rights!” on camera at a red carpet. In fact, to the fake Jennifer Lawrence’s credit, “Gay Rights!” implies a more coherent political philosophy than “Love is Love.” Around the time of Prop 8, as mainstream LGBT organizations steamrolled years of debates within queer activist circles and threw all their resources behind the fight for same-sex marriage, the bar for “allyship” became so low that you could accidentally step over it on your way to brunch.
![gay pride meme picture gay pride meme picture](https://www.thesparkng.com/hub/wp-content/uploads/2021/04/85984452.jpg)
It’s a photo of Jennifer Lawrence in what appears to be an ad advocating against California’s 2008 Proposition 8 that simply reads “Gay Rights!” The ad is clearly fake (there is even a stray comma after Lawrence’s name) but gestures at something real. There’s one recurring Twitter meme that never fails to make me laugh, even though it can barely be called a joke.